top  
  June 27, 2011  
 

 

Visual Ice® Signs New Retailers Ready to Leverage New Advertising Medium

Visual Ice, Continues to Help CPGs Improve Reach to Consumers in Under-Utilized Freezer Section

 

 
 

IRVINE, Calif., June 27, 2011 - Visual Ice, Inc., global developer, patent holder and exclusive distributor of the Visual Ice® in-store POP promotions product, announces it has signed agreements with over 20 retailers to make Visual Ice available in their stores. Visual Ice provides Consumer Packaged Goods (CPGs) advertisers with a new way to reach the consumer in the under-utilized frozen goods section of over 200 storefronts nationwide. Visual Ice has secured freezer section space with partner grocery retailers, such as Scolari’s in Nevada & California, D’Agostino in New York and Grand Union Family Markets located along the East Coast, to help advertisers with the increasingly difficult task of reaching the consumer and making an impression that will influence buying decisions. These new retail agreements provide the much needed real estate to showcase the innovative Visual Ice advertising medium. Click on the link below to see the fresh new music video montage featuring the magic of Visual Ice. http://www.visualiceinc.com/visual_ice_comes_alive_II.aspx

Through the proprietary invisible Visual Ice technology, the advertiser has the ability to create an unlimited variety of designs to promote its products and brands in the frozen goods section, along with invaluable cross-marketing opportunities. The images are applied to the glass doors and are transparent until the freezer door is opened revealing the image. After the door is closed, the image will remain visible for up to two minutes. Because the images are transparent, the views of the products inside the case are not obstructed to the consumer.

Visual Ice signage increases customer awareness by communicating new product releases, promotional pricing and branding in a way that has never been done before; on upright door cases in frozen food sections within a store. This medium allows for some of the largest advertisements in-store, extending the reach of those ads the entire length of the aisle. Through the highly innovative Visual Ice technology advertisers are able to overcome the tremendous challenges previously faced when trying to reach consumers in the frozen goods section.

"We at Scolari's are excited to be on the leading edge of Visual Ice's innovative and exciting marketing program," commented Ward Dunn, vice president sales and marketing for Scolari's Food & Drug Company. "The Visual Ice concept is the most unique approach to retail POS we have seen in some time!"

"These retail agreements secure our ability to further expand the market for the most exciting, innovative advertising medium to hit the POP space in the last decade," stated Carl Christ, VP of Development and Co-Inventor. "The Visual Ice product revolutionizes in-store advertising in frozen food sections by offering a unique promotional and brand awareness opportunity, which until now, simply did not exist. This is just the beginning of what promises to be a game changer in the POP advertising space."

A number of companies have utilized the Visual Ice product for new product introduction, cross-marketing opportunities, and program initiatives with nationally recognized retailers and supermarket chains. Visual Ice can also be used to promote sporting events, upcoming movies, cars, weekly promotional pricing, as well as other marketing efforts to increase case movement and strengthen brand awareness of literally any product type or service targeted to the average supermarket consumer.

About Visual Ice®

Utilizing a patented process, Visual Ice® is an innovator in one of the newest applications of nanotechnology. Patent research shows Visual Ice is the only in-store promotion technology to employ the wonders of this amazing process. Visual Ice was featured as one of POP Design’s TOP 5 MOST INNOVATIVE IN-STORE ADVERSTISING IDEAS at the In-Store Marketing EXPO in Chicago, USA, a highly reputable venue for advertising concepts.

 

For more information about Visual Ice®, visit the company website:
www.visualiceinc.com

 
  line  
  Contact: Michelle Kennedy or Carl Christ | E-mail: info@visualiceinc.com
Print