October 12, 2009  


Exclusive and Innovative Advertising Medium,
Visual Ice® Receives US Patent



SAN CLEMENTE, Calif., October 12, 2009 - Visual Ice, Inc., global developer and exclusive distributor of the Visual Ice® in-store POP promotions product, has announced that is has been awarded a US patent for its ground-breaking technology used to promote goods and services in retail frozen goods section. This news comes at a time of growing interest in the Visual Ice product line by both retailers and CPG companies in the US and worldwide.

Through the proprietary invisible Visual Ice coating, the advertiser has the ability to create an unending variety of designs to promote its products and brand in the frozen goods section along with invaluable cross-marketing opportunities. The images are applied to the glass doors and are transparent until the freezer door is opened revealing the image. After the door is closed, the image will remain visible for approximately two minutes. Because the images are transparent, the views of the products inside the case are not obstructed to the consumer. Visual Ice signage increases customer awareness by communicating promotional pricing and branding on upright door cases in frozen food sections within a store.  This medium allows some of the largest advertisements in-store, extending the reach of those ads the entire length of the aisle. The Visual Ice product revolutionizes in-store advertising in frozen food sections by offering a unique promotional and brand awareness opportunity, which until now, simply did not exist.

“There’s absolutely nothing like Visual Ice in the promotional marketplace and receiving this patent solidifies the uniqueness of this innovative product for advertising mediums”, commented Carl Christ, VP of Development and Co-Inventor. “Through our ‘magical’ technology advertisers will now be able to overcome the tremendous challenges they previously faced when trying to reach consumers in the frozen goods section. Our dedicated research and development team continues to find new ways to increase the capabilities and applications of Visual Ice and we are pleased to have the patent process finalized to allow for future growth opportunities”.

A number of companies have already used the Visual Ice product for new product introduction, cross-marketing opportunities, initiatives such as the launch of a new television series on CBS, and with some nationally recognized retailers and supermarket chains. The product can also be used to promote sporting events, upcoming movies, cars, weekly promotional pricing, as well as other marketing efforts to increase case movement and strengthen brand awareness of literally any product type or service targeted to the average supermarket consumer. Visual Ice was featured as one of POP Design’s TOP 5 MOST INNOVATIVE IN-STORE ADVERSTISING IDEAS at the In-Store Marketing EXPO in Chicago, USA, a highly reputable venue for advertising concepts.

For more information about Visual Ice®, visit the company website:

  Contact: Michelle Kennedy or Carl Christ | E-mail: