October 12, 2010  


Exclusive and Innovative Advertising Medium, Visual Ice® Partners with C&S Wholesale Grocers, Inc.

Marketing Partnership with the Nation’s Largest Wholesale Distributor Aids in Securing Prime Freezer Section Real Estate to Promote Visual Ice Adverting



IRVINE, Calif., October 12, 2010 - Visual Ice, Inc., global developer and exclusive distributor of the Visual Ice® in-store POP promotions product, has announced a partnership with C&S Wholesale Grocers, Inc., to aid in securing prime freezer section space with its partner grocery retailers to promote the innovative advertising features of Visual Ice. C&S Wholesale Grocers, Inc., of Keene, N.H. is the largest food wholesaler in the country and the 12th largest privately held company in the United States. The company distributes food to supermarkets, retail stores and military bases across the country in 3,900 locations from more than 50 locations in 11 states, including Target, Ralphs and Safeway.

Through the proprietary invisible Visual Ice coating, the advertiser has the ability to create an unlimited variety of designs to promote its products and brands in the frozen goods section, along with invaluable cross-marketing opportunities. The images are applied to the glass doors and are transparent until the freezer door is opened revealing the image. After the door is closed, the image will remain visible for up to two minutes. Because the images are transparent, the views of the products inside the case are not obstructed to the consumer. Visual Ice signage increases customer awareness by communicating promotional pricing and branding on upright door cases in frozen food sections within a store.  This medium allows for some of the largest advertisements in-store, extending the reach of those ads the entire length of the aisle.

“C&S Wholesale Grocers, Inc. is at the forefront of the wholesale grocer market and we are thrilled to partner with the leader in the industry to showcase the amazing advertising opportunities available through Visual Ice”, stated Carl Christ, VP of Development and Co-Inventor. “The Visual Ice product revolutionizes in-store advertising in frozen food sections by offering a unique promotional and brand awareness opportunity, which until now, simply did not exist. Through the ‘magical’ technology advertisers are able to overcome the tremendous challenges previously faced when trying to reach consumers in the frozen goods section and the partnership with C&S will help take Visual Ice to the next level in advertising opportunities.”.

A number of companies have utilized the Visual Ice product for new product introduction, cross-marketing opportunities, and program initiatives with nationally recognized retailers and supermarket chains. Visual Ice can also be used to promote sporting events, upcoming movies, cars, weekly promotional pricing, as well as other marketing efforts to increase case movement and strengthen brand awareness of literally any product type or service targeted to the average supermarket consumer.

About C&S Wholesale Grocers, Inc.

C&S Wholesale Grocers, Inc. is a privately owned company with annual sales of $20 billion. The company is the 12th largest privately held company in the nation, as ranked by Forbes magazine. Founded in 1918, C&S provides distribution services to grocery chains, independent stores, and military bases, delivering to approximately 3,900 locations from its distribution centers in Alabama, California, Connecticut, Hawaii, Massachusetts, Maryland, New Jersey, New York, Pennsylvania, South Carolina and Vermont.

About Visual Ice®

Utilizing a patented process, Visual Ice® is an innovator in one of the newest applications of nanotechnology. Patent research shows Visual Ice is the only in-store promotion technology to employ the wonders of this amazing process. Visual Ice was featured as one of POP Design’s TOP 5 MOST INNOVATIVE IN-STORE ADVERSTISING IDEAS at the In-Store Marketing EXPO in Chicago, USA, a highly reputable venue for advertising concepts.


For more information about Visual Ice®, visit the company website:

  Contact: Michelle Kennedy or Carl Christ | E-mail: