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  October 20, 2011  
 

 

Visual Ice® Kicks Off Nationwide Advertising Campaign with Biggest Names in Manufacturing

Major food manufacturers sign on for innovative advertising medium, the first of its kind for frozen goods section

 

 
 

IRVINE, Calif., October 20, 2011 - Visual Ice, Inc., global developer, patent holder and exclusive distributor of the Visual Ice® in-store POP promotions product, in cooperation with C&S Wholesale Grocers (C&S), announces it is kicking off its first official nationwide advertising campaign with some of America's most well-known food manufacturers for its first official nationwide campaign. These manufacturers were introduced to the innovative advertising medium, Visual Ice, and immediately saw the opportunity to attract consumer attention in a hard to reach freezer section of the grocery store utilizing this one-of-a-kind advertising program.

Visual Ice provides Consumer Packaged Goods (CPGs) advertisers with a new way to reach the consumer in the under-utilized frozen goods section of nearly 300 storefronts nationwide. Working with the manufacturers, Visual Ice will provide over 2,700 applications, creating product awareness and cross-marketing channels for several highly-recognizable products. In addition, the company is launching a Facebook campaign to drive awareness of the new advertising medium. Consumers can go on a treasure hunt, locate the freezer door with the Facebook Visual Ice Fan Page URL, www.facebook.com/visualiceads, and log on to be entered to win a cash prize. The contest begins on Halloween, October 31, 2011 and runs through the January 2012.

Through its relationship with C&S, Visual Ice has secured freezer section space with grocery retailers to help advertisers with the increasingly difficult task of reaching the consumer and making an impression that will influence buying decisions. These new retail agreements provide the much needed real estate to showcase the innovative Visual Ice advertising medium. For a first-hand look at the Visual ice magic click on the following link: http://www.visualiceinc.com/visual_ice_comes_alive_II.aspx.

Through the proprietary invisible Visual Ice coating, the advertiser has the ability to create an unlimited variety of designs to promote its products and brands in the frozen goods section, along with invaluable cross-marketing opportunities. The images are applied to the glass doors and are transparent until the freezer door is opened revealing the image. After the door is closed, the image will remain visible for up to two minutes. Because the images are transparent, the views of the products inside the case are not obstructed to the consumer.

Visual Ice signage increases customer awareness by communicating promotional pricing and branding in a way that has never been done before; on upright door cases in frozen food sections within a store. This medium allows for some of the largest advertisements in-store, extending the reach of those ads the entire length of the aisle. Through the highly innovative Visual Ice technology advertisers are able to overcome the tremendous challenges previously faced when trying to reach consumers in the frozen goods section.

"We are thrilled to launch this first nationwide campaign with several major food manufacturers," stated Carl Christ, VP of Development and Co-Inventor. "The brand awareness and cross-marketing opportunities for these various products is unlimited. And, by building in the Facebook campaign, we are creating excitement for consumers in the frozen goods section, as we send them on a treasure hunt to uncover the magic of Visual Ice and drive awareness of these products."

A number of companies have utilized the Visual Ice product for new product introduction, cross-marketing opportunities, and program initiatives with nationally recognized retailers and supermarket chains. Visual Ice can also be used to promote sporting events, television shows, cars, weekly promotional pricing, as well as other marketing efforts to increase case movement and strengthen brand awareness of literally any product type or service targeted to the average supermarket consumer.

 

About Visual Ice®

Utilizing a patented process, Visual Ice® is an innovator in one of the newest applications of nanotechnology. Patent research shows Visual Ice is the only in-store promotion technology to employ the wonders of this amazing process. Visual Ice was featured as one of POP Design’s TOP 5 MOST INNOVATIVE IN-STORE ADVERSTISING IDEAS at the In-Store Marketing EXPO in Chicago, USA, a highly reputable venue for advertising concepts.

 

For more information about Visual Ice®, visit the company website:
www.visualiceinc.com

 
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  Contact: Michelle Kennedy or Carl Christ | E-mail: info@visualiceinc.com
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