When you walk into one of today's modern grocery stores it is
quickly evident that the store is utilizing every square
inch of space it has to promote its products and services.
Not only will you see the more traditional signs and placards
sticking out of the shelves, but even the dividers between
the food at the checkout line and the shopping carts themselves
carry several advertisements. Ads hang from the ceiling and
are glued to the floor. Virtually any space where an advertisement
can be placed without impeding traffic or product accessibility
- it is (and sometimes even if it does impede traffic!)
for these advertisers, a huge section of the store
has been “off
limits” or severely restricted to POP
advertising: The Frozen Food Section. It is common to
see stores with as many as 200 clear glass freezer
doors in them. While
it is possible to place some "cling" type promotions
directly on the doors themselves, their effectiveness
is limited by three significant issues.
First, they can't be too large or they’ll block the customer’s
view of the products through the glass.
Second, these “clings” are often removed by competitors,
small children, even the occasional store manager who doesn’t
Third, these “clings” have been around for years
and so they look like just one more of the many small
advertisements consumers have become desensitized to in today’s
But now these obstacles have been overcome with the advent
of Visual Ice’s In-Store Freezer and Refrigerator
Promotions using our patented nanotechnology process.
Visual Ice is the answer to the freezer advertising problem!
We’ve all experienced a clear glass freezer door “fogging
up” after a few seconds of being open. With Visual Ice
Inc.’s proprietary process, branding, advertising and special
promotions can be embedded into the door itself thanks to the
miracle of nanotechnology. Visual Ice® promotions start to
magically appear within a few seconds of the door opening and
remain visible while it’s open and for approximately one
minute thereafter before returning to their ‘normal’ clear
Some advantages over traditional floor or shelf ads include
the ability to see a freezer ad from 50 feet away (or
looking down an aisle. In other words, you don’t have to
be right in front of it to get an “impression”.
Its uniqueness and novelty grabs attention and keeps
The process is safe, quick and simple. While it will
not wipe off from conventional wiping or cleaning, Visual
developed simple techniques for removing old promotions
and replacing them with new ones as often as the vendor
While the time it takes to show detail is dependent on
the difference between the ambient temperature of the
of the glass door, we have also been successful on refrigerator
as well as freezer doors in many areas throughout the
Vendors get a great and novel way of expanding their
branding and a new source of recurring revenue is created
and in-store promotion companies as well as the stores
themselves; customers marvel, everyone wins.
Thank you for researching what all the industry buzz
is about. I’m sure there will be a lot of questions,
but the first one I have for you is, what do you think